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CRM

2 posts tagged

Automation2 min read
Personalising customer conversations without pretending to be human
Personalisation has come to mean inserting a first name into a template. Customers can tell. Here is what actually works.
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Lead management2 min read
How CRM software turns an enquiry register into revenue
Most Indian businesses already capture every enquiry. The revenue is lost in what happens next — or does not.
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